Nov 20th, 2013 by Alana
When winery owners consider investing in social media, they have a lot of questions. To avoid wasting time and money, start at the beginning and have a conversation with a pro. A good consultant is someone who understands that social media is a moving target and strategies can become outdated quickly. They have followed the trends for many years and know who is doing what and why.
A good social media consultant has strong marketing, business, and branding experience. They understand the underlying goals of marketing wine (i.e., drive buyers to your products, increase name recognition, and create raving fans who tell their friends) and they can explain the nuances of digital media. A good consultant understands how to design a campaign that is right for your winery at each stage of its growth and can advise you on the cost/benefit of using in-house people and/or specialists.
Start with a conversation, get the answers you need. Then take steps that make sense for your winery.