
Artiste Tasting Room, Healdsburg
I relentlessly research wineries looking for the ultimate experience or at least anything other than belly-up-to-the-bar. Of course, they also have to make interesting and yummy wine.
I was recently introduced to a winery that is all about giving folks a unique experience. At first glance, Artiste, a short stroll past Healdsburg Plaza, looks like an open art studio: I didn’t know anything about it and had never tasted their wines. However, Hubby brought home a case of wine as payment for a favor he did for the owner, so I got the pleasure of pairing them.
My experience with Artiste wines was a memorable multi-step process:
1. The labels were extraordinary and got my attention.
2. I loved the wax enclosures (I found out later that my friend Stu from Etched Images provides the wax).
3. The blend described on the back was highly interesting (multi-vintage and multi-varietal). The art of winemaking is in the blending, (Bion Rice, winemaker & master blender). *
4. Upon tasting it, the wine was very, very good and fun to pair with a meal.
When choosing a wine for dinner, I either select a bottle because it’s an old standby (Sangiovese with Italian), it’s from a predictable producer so I know exactly what to expect, it’s a special bottle saved just for that recipe or I’m excited about what the label says and can’t wait to try it. The last choice is my favorite and it happens rarely because 1) some vintners don’t bother to provide details about what’s in the bottle or 2) there’s many more predictable wines than really interesting wines.
Every winery has a concept and a story. I’m not a fan of wine that screams concept so I rarely buy cutesy labels (especially when it’s just a marketing gimmick). Artiste is not like that, it is the real deal. Bion’s passion is the concept. His eyes widen and he smiles broadly when talking about creating wine and watching people experience it. Who doesn’t love talking to an excited winemaker? But for me, there’s a big difference between a winemaker that talks about his process and a winemaker that talks about the drinker’s experience.
To encourage discovery and a taster’s personal sensory reaction to the wine, Artiste staff never mention words like chocolate, berries, citrus, etc. and the tasting notes don’t provide any flavor profiles just the grape, the vintage, the vineyard and the percentages of each in the blend. It may seem strange at first, but it’s all part of the fun. This is the same way I conduct my blind tastings at home.
Also at Artiste, you can lounge around on the retro couches, make your own art or enjoy the art on the walls. Guests are encouraged to hang out. Bion envisions a “community place.” If I lived in Healdsburg, I’d hang out there, but for now, I’m an enthusiastic Artiste wine-lover. My only problem is that I really like the bottle art so I’m getting a big collection of pretty wine bottles with dripless candles in them.
The Healdsburg winery is open Thurs – Mon for tastings, wine blending seminars are held regularly & it’s a popular spot for special events and private occasions. The original and very popular Artiste is in Santa Barbara County.
* Here’s some examples of Artiste blends:
2006 Syrah, 2008 Syrah Rose & 2008 Viogner
2008 Grenache (3 vineyards) & 2006 Syrah
2007 Cabernet Sauvignon (2 vineyards), 2007 Nebbiolo, & 2006 Syrah (2 vineyards)
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